At least YouTube ad skipping is a global issue.īut in Nigeria, not only are we skipping ads we’re practically not watching YouTube. That’s just one dimension of the whole wahala I have with the partnership model. RT I always play a game with YouTube, it's called "how fast can you click skip ad?" Nigerians in Nigeria Aren’t Really Watching
Youtube partner program tv#
Still, that pales in comparison with Nollywood Love with nearly 4 million views in the past month.īut even as popular as they are, neither Ndani TV nor Battabox is in the YouTube Partner Program. Battabox only feature regular people, which makes their popularity a laudable feat. Between them, their channels generated an estimated 450,000 views in the past month. Ndani probably have it easier because they feature celebrities on their channel. NdaniTV and BattaBox are two of the most popular YouTube channels with original videos that are neither movies nor music. It would require some really original, never-before-conceived content to divert attention from these guys. And even at that, there’s still a healthy competition in the early adopters. It is obvious that movies and music videos pretty much slice off a huge chunk of the viewership on Nigerian YouTube. Sidenote: P-Square also have a Vevo channel with a little over 10 million views, over 90% of which Personally is personally responsible for, pun intended. Mercy Johnson with over 9 million views – Iroko Partners.Davido, with over 15 million views – Ibaka Entertainment.
Youtube partner program movie#
My Naija Love (another movie channel) with over 30 million views – Ibaka Entertainment.tvNolly (another movie channel) with over 38 million views – tvNolly.Flavour with over 46 million views – Iroko Partners.P-Square with over 90 million views – Iroko Partners.Nollywood Love (movie channel) with over 130 million views – Iroko Partners.Nearly all of them are affiliated with either Iroko Partners or Ibaka Entertainment. Apparently, these Multi-channel Networks will continue to be a big deal. You may be better off just doing it as a hobby rather than a job.īelow are some of the most popular YouTube channels. To begin to make anything even substantial and sustaining, a YouTube channel will need to attract hundreds of thousands to millions of views monthly. Not much, considering how much time and money goes into creating really engaging videos, and how relatively hard it is to get the first 1000 views. That amounts to an additional $250 and final earnings of about $350 (a rather generous estimate). That’s approximately N56, 000. Let’s assume the video also gets about 50,000 ad views (50% in-stream ad views is a really generous estimate). Say a video has 100,000 views (rare on the average), base earnings on that video would be in the region of $90 to $100. The stats are hard to come by but, judging by observation and some 4 year-old figures, I’d estimate that the average YouTube video only gets about 1000 views in its lifetime. Most successful YouTube partners usually rely on one “star video” for a bulk of their earnings. For in-stream ads to count as a view, the user must have seen the whole ad, or at least the first 30 seconds of the ad, whichever is smaller. about $5 ($25 in special cases) for every 1000 in-stream ad views (ads that play before the video).a fraction of a dollar for every 1000 AdSense impressions and.a fraction of a dollar for every 1000 video views.It is not clear exactly how much YouTube partners make (Google have sworn them to secrecy) but there are reportedly 3 revenue streams available for every monetized video in the YouTube Partner Program: “Thousands”, out of a million partner accounts, is in the minority Google say thousands of YouTube channels are making six figures a year (in dollars). But if you’re a YouTube creator who is looking to join the YouTube Partner Programme, you might want to consider a few things about the YouTube Partner Programme before committing to taking that leap. The prospects are undeniably promising not only for the content creators, who now have incentive to produce more original and quality content, but for the consumers who enjoy the content. Before then, monetization privileges were reserved for the “Naija YouTube elite” – Iroko Partners and Ibaka Entertainment especially- Multi-Channel Networks to which most of the popular celebrity, movie and music YouTube channels were affiliated. Now every Toun, Dike and Ali can monetize their original YouTube uploads.
In August 2013, Google Africa announced they were extending the YouTube Partner Program to more African countries, including Nigeria.